The wing joint, called Hot Wings N’ Things, has been in business for 10 years and has four locations in the Charlotte area. The business is owned and operated by a husband and wife team, and they have been looking for ways to grow their business.
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Case details
Client name:
Hot Wings N' Things
Location:
Brooklyn, NY
Started
May 25, 2023
Completed:
August 10, 2023
Value:
$ 125 000
Category:
Technology Transformation
Architect:
Alexander Haynes, MP
What client say
The UMCO Digital Internship is the right move for students seeking a career in today’s media field. My students had the opportunity to explore technologies our school’s program could not offer. We’re happy to partner with UMCO each semester!
Lindsay Mann
Professor, CommunicationWe have chosen to work extensively with UMCO because of their quality services, including their On-the-Job Training program and other employer-focused enablement programs that have helped reduce our hiring costs. Attract and retain quality, high-paying employees because of great technology!
Dalmar Johnson
Founder of WebFlex Inc.Hot Wings N’ Things was facing a number of challenges, including:
- Competition: There are a number of other wing joints in the Charlotte area, and some of them are larger and have more locations.
- Customer Experience: The customer experience at Hot Wings N’ Things was not as good as it could be. The ordering process was slow and inefficient, and the wait times were long.
- Marketing: Hot Wings N’ Things was not very good at marketing their business. They did not have a strong online presence, and they did not do a lot of traditional marketing.
Digital Transformation
Hot Wings N’ Things decided to implement a digital transformation to address these challenges. The goal of the transformation was to improve the customer experience, increase marketing reach, and grow the business.
The digital transformation included a number of solutions, including:
- Online ordering: Hot Wings N’ Things launched an online ordering system. This allowed customers to order food online and skip the line.
- Mobile app: Hot Wings N’ Things also launched a mobile app. This allowed customers to order food, track their orders, and earn rewards.
- Loyalty program: Hot Wings N’ Things implemented a loyalty program. This rewarded customers for their purchases and encouraged them to come back.
- Social media: Hot Wings N’ Things increased their social media presence. They started posting more content on social media and running social media ads.
Results
The digital transformation was a success. The customer experience at Hot Wings N’ Things improved significantly. The wait times were shorter, and the customers were happier. The business also saw an increase in sales.
- Conclusion:
The digital transformation helped Hot Wings N’ Things address their challenges and grow their business. The company is now better equipped to compete in the Charlotte area, and they are well-positioned for future growth.